‘Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers”.
Ayaz Nanji says, “Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path.
Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found.
Moreover, if the current trend continues, mobile could account for up to 60% of all email opens by next holiday season, Return Path predicts“.
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