‘Google’s Product Listing Ads Outperform Text PPC Ads’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Google’s Product Listing Ads Outperform Text PPC Ads”.
Pete Prestipino says, “2013 was a terrific year for Google and its Product Listing Ads.
Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through rate for text-based pay-per-click ads on the network.
IgnitionOne revealed that based on research of its client accounts, the click-through rate for PLAs during the year averaged 2.8%, while the pay-per-click average was 1.9%“.
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