‘How Marketing and IT Can Work Together’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Marketing and IT Can Work Together”.
Erik Severinghaus says, “Your job as a marketer is to communicate with customers in a way that’s most likely to engage them, and ultimately entice them to make a purchase. Today, your technology team has access to tools that actually make it possible to do that at the individual level, suggesting what time of day or week your customer is likely to engage, which email subject lines are most appealing, and which products they’d like to buy.
The best companies are combining their marketing and IT departments in a way that directly leads to massive engagement and revenue increases because they’re looking at the entire picture. They’re using their internal data, outside data, and analytics to show a complete customer profile“.
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