‘Ecommerce: how to approach the next big thing in B2B marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”.
David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce.
But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up.
So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013.
This is a real wake up call for B2B companies that have not considered selling their products online“.
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