The latest ‘Econsultancy’ blog post is titled “Email marketing: what makes people unsubscribe?”.

Matt Owen says, “The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.

But what kinds of emails avoid the annual cull?

Email app ‘Unroll.me’ recently published a revealing list of popularunsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming“.

Email marketing: what makes people unsubscribe?

‘Econsultancy’ Blog

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