‘B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”.
Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS.
Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process with a campaign that netted the team the Best in Show in the Lead Generation category in MarketingSherpa Email Awards 2014“.
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