A marketer sends me email regularly that violate the common sense rules for building a trust relationship with readers.

1. He (or she) never gives his name. The only signature is “admin” . In my inbox the from column also has only “admin”.
2. His subject lines are usually deceptive. Here’s a sample:
 * You requested a new password for access id #82181
 * Check #PP3241682KY Issued
 * Daily Electonic Transfer (Confirmed)
 * A deposit has been made to Acc ID : [my email address]  * Re: $257.00 Tranferred to Bank Local

3. In the last 30 days, he has sent me 160 emails. It’s a sure sign of someone who isn’t serious. He’s just spamming me, hoping I’ll open some email offer and click a link.

If you want to be taken seriously, you need to behave in a professional, business-like manner.
• Give good quality information.
• Be careful what products you associate with.
• Don’t spam your readers with flakey sales pitches

That’s my thinking,
Curmudgeon

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