‘Mobile Commerce Trends by Country in 2013’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Mobile Commerce Trends by Country in 2013”.
Ayaz Nanji says, “Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF.
The study, based on data from a survey of 10,000 consumers in 13 countries, found that Kenyans are most likely to have made a purchase with their mobile devices in 2013 (97% did so), followed by South Africans (94%).
Brazilians (71%), Mexicans (77%), and Indians (79%), were the least likely to have made a purchase using their mobile devices in 2013, though the majority still did so in each country“.
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