The latest article on HubSpot blog is titled “Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy”.

Jon Birdsong says, “On average, 8 out of 10 people will read headline copy, but only 2 out of the 10 will read the rest. As a sales rep crafting prospect emails daily, this stat should raise a little red flag.

Every time we write an email, our copywriting skills are tested. Our subject lines are headlines and our body is our value pitch. So whether or not copywriting has been a part of our academic or professional experience, you’ll need to master the basics to sell effectively — and I say this as someone who studied financial planning once upon a time“.

Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy


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