The latest article on ‘MarketingProfs’ is titled “Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant”.

Karen Talavera says, “There is abundant proof that email, after over a decade of successful use, is not only the connective tissue of all data-driven marketing but also the revenue-producing heart of digital efforts.

Yet, despite claiming the highest ROI of all direct marketing channels at $28.50 in sales generated for every $1 of spending (DMA 2012 Response Rate Report), the highest driver of online conversions, and the number two spot (behind only search) in new customer acquisition, email marketing is still too often swept out of sight, called upon only when we need miracles worked“.

Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant

MarketingProfs

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