‘Blog Analytics: How do you measure the company blog’s performance?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Blog Analytics: How do you measure the company blog’s performance?”.
John Tackett says, “Measuring the performance of your company’s blog is not easy. In truth, I would say the endeavor is an exercise in the illusive. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page.
There are different topics covered in blog posts, the appeal of those topics to your audience, add in the frequency of posts and multiple authors, and any true measurement becomes difficult, if not impossible altogether”.
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