‘Understanding Ad Position in Pay-per-click Advertising’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Position in Pay-per-click Advertising”.
Melissa Mackey says, “One of the good things about pay-per-click advertising is the ability to decide how much to spend for each click. Most traditional advertising involves buying space at a set price — if you want a full-page ad in a newspaper or magazine, it’s going to cost you a flat amount.
With pay-per-click advertising, you decide how much you want to pay for each click on each ad group and keyword. If one keyword is more valuable than another, you can elect to pay more. This flexibility is one of the most compelling aspects of PPC”.
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