The latest article on Business Insider is titled “Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s”.

Aaron Taube says, “Twitter is rolling out an advertising product that allows advertisers to target mobile users based on how they surf the Web on their desktops, a function that isn’t yet fully available to Facebook’s mobile advertisers.

TechCrunch’s Josh Constine reports that Twitter will identify users by their login data to show them ads on mobile and desktop devices that are targeted to them based on cookies the users have picked up surfing the Web”.

Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s

Business Insider

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