‘Advertising: Nothing More Than Feelings’ – Business Insider
The latest article on Business Insider is titled “Advertising: Nothing More Than Feelings”.
The Economist team says, “Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist
FIRST, you realise it’s a gorilla. The opening strains of Phil Collins’s “In the Air Tonight” are playing; the beast is enraptured. As the camera pulls back, you see that he’s seated at a drum kit. He flexes, raises his drumsticks, then brings them resoundingly down. Only in the final frames do you discover that the gorilla is pitching Cadbury’s Dairy Milk chocolate”.
Comments are closed.