The latest article on Business Insider is titled “Advertising: Nothing More Than Feelings”.

The Economist team says, “Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist

FIRST, you realise it’s a gorilla. The opening strains of Phil Collins’s “In the Air Tonight” are playing; the beast is enraptured. As the camera pulls back, you see that he’s seated at a drum kit. He flexes, raises his drumsticks, then brings them resoundingly down. Only in the final frames do you discover that the gorilla is pitching Cadbury’s Dairy Milk chocolate”.

Advertising: Nothing More Than Feelings

Business Insider

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