‘Google Analytics, AdWords, and Return on Investment’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”.
Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics.
To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin to populate data around your Google pay-per-click traffic”.
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