The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”.

Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics.

To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin to populate data around your Google pay-per-click traffic”.

Google Analytics, AdWords, and Return on Investment

Web Marketing Today

You May Also Like These Topics...

Keys to Driving Webinar Registrations in 2022, July 28 [Webinar]

In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. ON24 is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 24, 2022, at 2.00 pm ET. The ON24 team […]

Sharing is caring

Grow Revenue Streams Through Web Accessibility & Compliance, July 14 [Webinar]

MarTech is hosting a webinar ‘Grow Revenue Streams Through Web Accessibility & Compliance’ on Thursday, July 14, 2022. The MarTech team says, “Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Join us to learn: The surprising ways SEO and […]

Sharing is caring

Trigger Marketing and How to Use It

Trigger marketing refers to the use of marketing automation software to perform a task as a result of an event, often an action taken by a prospect or customer. HubSpot contributor Ellie Mirman has published an article explaining trigger marketing and seven ways to use. She says, “The biggest benefit to trigger marketing is the […]

Sharing is caring

Google Marketing Live 2022 [Replay]

Google has made available the sessions of ‘Google Marketing Live 2022’ on-demand. Various expert sessions are available in the following categories: Think vertical insights Drive results with automation Reimagine the future of marketing with next gen ads Build resilience with privacy and measurement. Google Marketing Live 2022 On-Demand Sharing is caring

Sharing is caring
Sharing is caring