‘Video In Email: Exposure For Something And Clicks For Free’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “Video In Email: Exposure For Something And Clicks For Free”.
Jason Moore says, “(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…)
Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject line increased opens by 20% over subject lines without that word.
One of our own customers, Tim Carter (from AskTheBuilder.com), uses video in email to grow his list. Using direct calls-to-action for people to sign up to his newsletter in his videos, Tim saw a 38% growth in his list“.
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