‘How Much Are Your Customers Really Worth?’ – ‘Mashable’

Dani Fankhauser says, “Different types of businesses require different measures of success or growth — one man’s metric is another’s trash, you might say. This is especially true for revenue per user.Revenue per user is calculated by dividing total revenue by total users, and is used to understand growth and distinguish if some customers are more valuable than others. As business models evolve, it may be more accurate to calculate revenue per user strictly for your monthly active users as opposed to total users”.