The latest article on HubSpot blog is titled “Google Trends Makes Search Data More Useful for Marketers”.

Ginny Soskey says, “Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there werehacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site.

Personally, I started using Google Trends a lot more, even if the results weren’t always accurate. See, I couldn’t be 100% sure Google Trends was giving me the right information — when searching something like “rice,” I couldn’t be sure whether the results were talking about adelicious food or a university“.

Google Trends Makes Search Data More Useful for Marketers

HubSpot


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