MarketingSherpa has released a case study titled “Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content”.

Courtney Eckerle says, “With email sends typically only featuring promotional content, the marketers at Calendars.com needed a way to engage with customers during slower months.

Stretching out of the promotional track, they built a new monthly newsletter around blog and social media content. In this case study, see how integrating the Calendars.com Pinterest, Facebook and blog content into new “Flip Day” sends celebrating the first of the month allowed a brand-loyalty building conversation with subscribers.

Read on to find out how this campaign resulted in up to a 71% monthly increase in year-over-year open rates”.

Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content

MarketingSherpa

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