eMarketer has released the “Marketing Automation Roundup” report.

The eMarketer team says, “Key elements include:

  • A look at how automation is being used to manage inbound marketing
  • Programmatic approaches executive marketers currently use and what they plan to use in the near future
  • The importance of tying behavioral data in with B2B marketing automation programs
  • How mobile device adoption and the use of marketing automation have affected email performance”.

eMarketer’s ‘Marketing Automation Roundup’¬†Report

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