Download: eMarketer’s ‘Marketing Automation Roundup’ Report
eMarketer has released the “Marketing Automation Roundup” report.
The eMarketer team says, “Key elements include:
- A look at how automation is being used to manage inbound marketing
- Programmatic approaches executive marketers currently use and what they plan to use in the near future
- The importance of tying behavioral data in with B2B marketing automation programs
- How mobile device adoption and the use of marketing automation have affected email performance”.
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