The latest post on ‘Copyblogger’ Blog is titled “Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel”.

Daniel Burstein says, “Picture this. Sonia Simone and me in an advertising agency conference room.

She pitches her headline to the account executive.

I pitch mine …

… and promptly get blown out of the water. It doesn’t matter which headline is better. Sonia is a legend. So the account executive goes with the better copywriter, not the better headline, 10 times out of 10″.

Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel

‘Copyblogger’ Blog

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