‘A/B Testing for Fun and Profit [Subject Line Writing Contest]’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “A/B Testing for Fun and Profit [Subject Line Writing Contest]”.
Daniel Burstein says, “If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. You can receive 90% more trial sign-ups, a 1,312% increase in the start rate of a multistep process, 331% more leads from a homepage, and the list can go on and on.
Split testing can be fun, too
Aside from improving results, the sociologist in me finds it fun to create a few possible headlines or subject lines, release them into the world, and see how customers react”.
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