‘Instagram’s Ad-Supported Model: How Can Instagram Succeed?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Instagram’s Ad-Supported Model: How Can Instagram Succeed?”.
Vahe Habeshian says, “Instagram inaugurated its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram’s users on Nov. 1.
The launch of advertising on Instagram was met with mixed reactions, probably in part because the ad didn’t feel contextually relevant to the audience viewing it.
What’s not in doubt is that by some measures the effort was an overwhelming success: “18 hours after having been shared, the promoted post had received 217,700 Likes, a 370% increase compared to the 46k the designer brand is used to seeing on average,” according to Nitrogram, an Instagram analytics and engagement platform”.
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