The latest ‘Web Marketing Today’ blog post is titled “Google Analytics and Site Search”.

Kevin Webster says, “A consumer’s search for a product or service doesn’t stop on a search engine results page — he or she often digs deeper on your website.

Many marketers and business owners focus on how people arrived at their lead generation form, or added a product to the shopping cart check out. They pour over search phrases typed into Google or Bing and study which of their Facebook posts and tweets drove the most traffic to their websites. But that’s only part of the story”.

Google Analytics and Site Search

Web Marketing Today

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