How a domain name change resulted in a $40 million turnover boost
The right domain name can make a big difference in a company’s earnings. This was shown by an Australian company recently.
SmartCompany.com.au reports how Shaun McGowan was discontented with his company’s results. Their site, Beep.com.au, was earning $60 Million, but McGowan thought more was possible. So he bought domain name CarLoans.com.au in June. Since then, with the new name, earnings have increased dramatically.
You can read the whole article on the
SmartCompany.com.au website:: How a domain name change resulted in a $40 million turnover boost
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