NY Times reported that Google appears to be contemplating violating its pledge to not place banner ads on search results.

“There will be no banner ads on the Google homepage or Web search results pages,” a company blog post said in 2005. “There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”

Nevertheless, reports the Times, Google is running an experiment for a subset of its search users involving several advertisers, including Southwest Airlines, in which banners are being shown.

According to the Times, “The one for Southwest, for instance, shows up when someone searches for the airline. The image is part of an ad unit that looks more like search results than previous ad units, and draws the eye with a splash of color. The whole ad takes up nearly the entire computer screen.”

You can see the original NY Times article here: http://bits.blogs.nytimes.com/2013/10/23/in-a-major-departure-google-shows-banner-ads-in-search-results/?_r=1.

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