The latest article on ‘The Forrester Blog’ is titled “Twitter Commerce: A Wow Or An Eh?”.

Sucharita Mulpuru says, “Get ready for the barrage of bad speculation about Twitter and its imminent dominance of online retail. If you didn’t hear already, Twitter hired Nathan Hubbard, a former Ticketmaster exec to figure out its commerce revenue stream. Interesting yes, but game-changing, no. Here’s why: startups tend to look for smart people first and figure out their jobs later. The mentality often goes like this: “We need to figure out what we’re going to do in X, this guy has a rock star background in it, let him build a team and see what happens.” And even if the person doesn’t succeed, it’s ok. They move on. These people have great resumes. That said, here are the biggest reasons for my question marks around Twitter’s success in commerce”.

Twitter Commerce: A Wow Or An Eh?

The Forrester Blog

Sharing is caring