Silverpop has released a free ebook titled “Ken Magill’s List Hygiene Guide: How to Clean Up Your Database”.

The Silverpop team says, “How do you strike the right balance between removing “complainers and deadbeats” from your database and increasing ROI? With email inbox providers blocking businesses that fail to follow good deliverability practices, the task can be challenging. Download this white paper from email expert Ken Magill and learn the best way to manage inactives without sacrificing revenue”.

Silverpop’s ‘Ken Magill’s List Hygiene Guide: How to Clean Up Your Database’ eBook

Sharing is caring