The latest ‘MarketingExperiments’ blog post is titled “Metrics and Analytics: 4 questions every marketer should ask their data analysts”.

Benjamin Filip says, “As a manager for the MECLABS data sciences division, I often work with marketers who understand the value of metrics, but they have a limited background in statistics.

And, from a data analyst’s perspective, this can have a profound impact on the accuracy of information being used to make some very important (and expensive) decisions.

In short, marketers are from Mars and data analysts are from Venus, but at the end of the day, our abilities to communicate effectively through a complex web of math, marketing and money will have one conclusion … shared success or failure in meeting the goals set before us”.

Metrics and Analytics: 4 questions every marketer should ask their data analysts

MarketingExperiments Blog

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