‘Keyword Research Plus’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Keyword Research Plus”.
Peterd says, “If we’re targeting keywords, getting good traffic as a result, but not converting as much traffic as we’d like, then it might be due to a market validation problem.
Basic keyword research typically involves looking at the nature of the web site, creating a list of terms that describe the offers being made, expanding the keyword list out using keyword research tools, and then targeting those keyword terms.
However, if that’s all a search marketer does, and fails to get conversions and engagement as a result, then they might be asking the wrong questions”.
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