IM NewsWatch has always had a problem with the time it takes to load: Usually, just under 4 seconds for the home page. It’s understandable because of the large amount of data included; understandable but still a problem.

Google favors fast-loading sites. Even more important, real people also want the sites they visit to load quickly; waiting is boring. So IM NewsWatch has embarked on a page-speed improvement regimen, and we’re about half-finished. We are seeing improvement, with more to come.

How about your site? How long does it take to load? The faster, the better. That’s why Lisa Allen has created Page Speed Mechanics, a guide to correcting the problems that are slowing down your site.

By the way, in this training, she also tells you the free tools you can use to find out your current speed and check your progress.

Allen isn’t presenting some deep, dark secret information; it’s a list sensible changes and in her sales pages she tells you what they are. If you want to pinch pennies, just read her sales page and you will know what to do.

So if the sales page tells you what you need to know, why buy Page Speed Mechanics? These videos show you how to do the things that need to be done. Some techy people won’t need this guidance, but most of us will. It’s not a trivial process to make these changes. Not that any one change is impossible, but when you add them all together, a road map helps make sure you don’t forget something or do it incorrectly. IM NewsWatch made some mistakes in its cache settings and for a few days, page load times doubled to 8 seconds, instead of improving.

Besides the 20 corrective videos, you get a checklist of the steps shown in the video, so you can refer to them quickly while working.

And you get a mind map that gives you an overview of the whole process.

The list of possible changes you need to make is about 20 (some of them may affect multiple items on your site, though), and they are well covered in this training package.

Allen’s helpful decision to break the videos into bite-size chunks makes it easy to absorb the principles, and act on a video before watching the next one. So you will make progress and not get mired in learning instead of doing.

Until 10:30 EDT, the price will be $7. At 10:30, the price will go up a mere dollar. Either way, you get a thorough introduction to site optimization.

Get your copy here: Page Speed Mechanics

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