‘‘Don’t Ask, Don’t Tell’ Asks for Trouble From the FTC’ – ShoeMoney Blog
Jeremy Schoemaker’s latest blog post is titled “‘Don’t Ask, Don’t Tell’ Asks for Trouble From the FTC”.
Schoemaker says, “The Pentagon policy of “Don’t Ask, Don’t Tell” helped keep gay servicemen in the U.S. military and out of trouble when they were still technically banned from serving in the military. The same policy, practiced by direct response merchants and those who assist them, asks for nothing but trouble from the Federal Trade Commission (FTC).It isn’t news that the FTC will impose liability for false advertising not just on the advertiser but on those who help create it. Practically every ad agency on Madison Avenue during the past 50 years has been an FTC defendant at one time or another. What is news is the way the FTC has widened the enforcement net in recent years to snare not only those who play a direct creative role in a marketing deception, but those who rely on the marketing services of others or who provide non-creative critical support services to a marketer”.
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