‘What Happened to Your Facebook Page’s Reach?’ – ‘Business 2 Community’ Article

Emeric Ernoult says, “If you’ve been keeping an eye on your Facebook page’s reach metrics, you may have noticed some changes in what you’re seeing and who’s seeing you.In February, Facebook announced they had killed a bug which had been affecting the way reach had been reported within insights since last September. Actual reach was never affected, but the way it was reported within “Insights” was, causing massive confusion. After the bug was killed, and “Insights” was returned to “normal”, Facebook issued a statement which made several vague promises: your reach may not change, but it may improve, but it depends”.