As an affiliate marketer or a merchant, you know how much of a vital
role that reports play in tracking the success of any affiliate
marketing campaign. Both merchants and affiliate marketers will review
dashboards and reports on a daily, weekly, or monthly basis to see how
the current campaign is performing, how many leads are being
generated, how many sales are being reported, how many click-throughs
the campaign has achieved, and how much is being earned in
commissions. Without periodical audits that can be analysed, an
affiliate marketing venture cannot be successful, but there are a wide
range of different ways to review and audit reports to collect more
data that many marketers and merchants are not currently aware of.

How Can You Get More by Auditing Your Affiliate Reports?

With the right reports and the right background knowledge, it is
possible to make your performance audits work better for you. After
you are aware of all of the reporting features that exist and how
these features can be used to benefit you, you can finally learn how
to improve your campaign’s performance in the future and ultimately
your earnings. Here is your step by step guide to getting more from
affiliate reporting:

* Step 1: Learn the Basics of Overview Reporting

As a marketer, chances are you are familiar with what is often
called the marketing or campaign ‘dashboard’. The dashboard is an
overview page that can only be viewed by the marketer and shows the
professional how many conversions have been reported for the day, how
many times a link has been clicked, and how much revenue has been
earned for the day. This daily summary will offer an updated breakdown
for the day or even the month. Be sure that you use the ‘dashboard’ to
see which days of the week are most profitable for you so that you can
learn which days you need to put more focus on your campaigns.

* Step 2: Use Sub-Affiliate Reporting Features to your Advantage

Many affiliates are not using the most important reporting features
that can help them track performance from different webpages,
different traffic sources, and even from different emails. You can
start using sub-affiliate reporting to your advantage by first setting
up a sub-IDs. Sub-IDs can be set up in the reporting platform by
entering a tracking link. Most systems will allow you enter up to 5
different sub-IDs to track individually for performance. The sub-IDs
that can be entered include keywords, PPC, email, newsletter, website,
and contextual. By entering these links, you can see exactly what
sources of features within the campaign are earning you the most
money.

* Step 3: Review and Compare Click and Conversion Figures from
Different Traffic Sources

Once you set up your sub-IDs, you can dig even deeper and compare
the clicks from the source to the conversions reported. By reviewing
this data, you can see how many of your leads are clicking through and
whether or not your content is effective with the conversion rates.
After comparing these numbers, you can then narrow the report by
looking at all of the data the belongs to the conversions.

Reports will not go away in the world of affiliate marketing. In
fact, these auditing tools will get more and more complex to give
marketers the tools and information they need to succeed. Use the
reporting features to your advantage and you will be on your way to
learning how to make more money.

Sarah Gotheridge represents a site called Monetise.co.uk. She enjoys writing
about internet marketing and loves to give business tips.

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