‘Keyword-Driven Personas – Whiteboard Friday’ – ‘SEOmoz’ Blog
The latest ‘SEOmoz’ blog post is titled “Keyword-Driven Personas – Whiteboard Friday”.
Ruth Burr says, “As inbound marketing continues to gain traction, it’s time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. Our Lead SEO, Ruth Burr, talks about using keywords to drive personas and, ultimately, your site mapping process”.
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