‘Experiment Driven Web Publishing’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Experiment Driven Web Publishing”.
Peterd says, “Do users find big headlines more relevant? Does using long text lead to more, or less, visitor engagement? Is that latest change to the shopping cart going to make things worse? Are your links just the right shade of blue?
If you want to put an end to tiresome subjective arguments about page length, or the merits of your clients latest idea, which is to turn their website pink, then adopting an experimental process for web publishing can be a good option”.
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