‘Social media measurement: focus on the big picture’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Social media measurement: focus on the big picture”.
Matt Owen says, “A couple of weeks ago I wrote a post about some of the problems I’ve encountered when trying to gauge accurate traffic from our social media channels, particularly Twitter.
Based on the overwhelming response in the comments section, and feedback from our own recent social media measurement roundtables, it appears this is a very common problem.
Lots of you took the time to offer up ideas and recommendations”.
Comments are closed.
