‘Facebook Buys Atlas Ad Business From Microsoft’ – ‘Mashable’

Samantha Murphy says, “Facebook announced on Thursday it has acquired Microsoft’s Atlas Advertiser Suite, an online ad business and management service, after months of rumors that the two companies were in talks to make a deal.

The social network did not disclose the price of the deal, but sources told CNBC that it was around $100 million. Facebook said the deal will benefit both marketers and users”.