‘Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports”.
Nan Dawkins says, “Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been coined? Fast-forward to 2013: web analytics data is the tip of the iceberg, “big data” is readily available, and many new tools on the market do the work of collecting data, storing it, manipulating it and reporting on it.
No doubt about it, Data-Land is a much sweeter place than No-Data-Land, and as marketers, we’re lucky to have arrived here. Data provides insights that enable us to market smarter, to optimize faster, and to return provable results”.
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