The latest ‘SEO Book’ blog post is titled “Don’t Buy Link Rich Advertorials (Unless You’re Google)”.

Aaron Wall says, “I understand Google’s desire to have a clean editorial signal & not wanting people to manipulate the web graph.

But Google once again isn’t following the best practices they dish out for others.

Both of the following are not one-off articles, but are part of a “series” of advertorials for various Google products with direct followed links to AdWords, Google Analytics, Chromebook, & Hangouts”.

Don’t Buy Link Rich Advertorials (Unless You’re Google)

‘SEO Book’ Blog

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