‘Facebook Sponsored Results: An Under-Explored Opportunity’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Facebook Sponsored Results: An Under-Explored Opportunity”.
Emily Wilson says, “About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users searching for Pages, Applications, and such with ads in the Search bar.
As Facebook says, the goal of Sponsored Results is “… help [Facebook users] better find and discover the brands, products, and experiences relevant to them.” For advertisers, it’s a great way to increase exposure and to send more people on to your Page or Application”.
Facebook Sponsored Results: An Under-Explored Opportunity
The Science of Copywriting: Psychological Principles that Drive Conversions [Video]
HubSpot has published a new video ‘The Science of Copywriting: Psychological Principles that Drive Conversions’ featuring useful strategies to build a high-converting homepage for your website. The HubSpot team says, “Good copy turns words into money. Here are some of the best practices you can start using straight away to convert more customers and win […]
How to start using TikTok Ads to supercharge your e-commerce business [Video]
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SEJ on How Gen Z Are Using Social Media
By discovering the social media habits of your target audience, you can craft campaigns that appeal to them. Search Engine Journal contributor Chelsea Alves has published an article highlighting the social media usage pattern of the Gen Z. She says, “Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have […]
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