‘Facebook Sponsored Results: An Under-Explored Opportunity’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Facebook Sponsored Results: An Under-Explored Opportunity”.
Emily Wilson says, “About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users searching for Pages, Applications, and such with ads in the Search bar.
As Facebook says, the goal of Sponsored Results is “… help [Facebook users] better find and discover the brands, products, and experiences relevant to them.” For advertisers, it’s a great way to increase exposure and to send more people on to your Page or Application”.
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