The latest post on ‘Mashable’ is titled “3 Things Marketers Can Learn From the Media”.

Stacy Martinet says, “We’ve seen a lot of changes in media this year: from new devices and multiple screens drivingresponsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013.

1. Integration Is the Way of the Future

The media world moves too fast for marketing, public relations and social media to continue to operate in silos. Companies must embrace integrated marketing or risk being left in the digital dust”.

3 Things Marketers Can Learn From the Media

Mashable.com


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