The latest article on ‘The Forrester Blog’ is titled “Goodbye Advertising, Hello Content Marketing?”.

Darika Ahrens says, “I thought my television remote was broken the other day. I’d gotten to the part of the TV show where there was a pause in the programming. Loud and colourful 30-sec adverts started dancing across my screen pushing everything from shampoo for women with blonde hair (note my picture, I’m a brunette) to car insurance (I don’t own a car). I was hitting the fast-forward button, but nothing happened. I got as far as taking the back off of the remote to jiggle the batteries when I realised I was watching live programmed TV and I COULDN’T SKIP THE ADS”.

Goodbye Advertising, Hello Content Marketing?

The Forrester Blog

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