‘Why Brands Should Build Their Own Social Communities’ – ‘ReadWriteWeb’

The latest post on ‘ReadWriteWeb’ is titled “Why Brands Should Build Their Own Social Communities”.

Adam Popescu says, “When it comes to social media, lead generation is one of the trickiest yet most important metrics. Truth be told, it’s not that easy for companies to turn fans and followers into dollars. And limited data supplied by the big social networks often makes it even harder to show the lead generation value of social media. But Twitter and Facebook aren’t the only games in town”.

Why Brands Should Build Their Own Social Communities

ReadWriteWeb