The latest article on MarketingSherpa is titled “Email Marketing How-to: 5 steps to improve your email newsletter”.

Courtney Eckerle says, “The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize for it.

Newsletters are an important, but often neglected strategy, with 46% of marketers reporting their email newsletter as staying the course, and 11% having a floundering program, according to the 2012 Email Marketing Benchmark Report. Read on for five steps from two email marketing leaders to help you improve your newsletters”.

Email Marketing How-to: 5 steps to improve your email newsletter

MarketingSherpa

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