The MarketingSherpa team has released a case study titled “B2B Marketing: How to auto-qualify new leads without a CRM or lead scoring”.

Adam T. Sutton says, “B2B marketers often deliver unqualified leads, which wastes their resources and those of the sales team. How can you generate qualified leads without breaking the bank?

A combination of content marketing and triggered emails enabled one B2B team to generate and auto-qualify leads. The result is a campaign that automatically delivers the company’s best sales prospects. Find out how the team drives SEO traffic and earned a 50% conversion rate on the landing page”.

B2B Marketing: How to auto-qualify new leads without a CRM or lead scoring

MarketingSherpa

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