The latest article on MarketingSherpa is titled “Holiday Marketing: 8 trending tactics and tips for 2012”.

David Kirkpatrick says, “The holiday marketing season is rapidly approaching, and consumer marketers should be in the process of finalizing holiday strategies. Even though successful marketing tactics and strategies carry over from year-to-year, each season offers new wrinkles on old ideas and sometimes completely new marketing channels and technologies.

Read on for eight tactics from nine consumer marketing experts, covering retargeting campaigns, what’s happening in social media this year, tailoring campaigns to different devices, taking advantage of technology to personalize the website experience, and a tip on why 2012 is a year to keep a close eye on the calendar”.

Holiday Marketing: 8 trending tactics and tips for 2012

MarketingSherpa

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