Alex Mandossian’s latest blog post is titled “Fuzzy Metrics Lead to Problems – Not Profits”.

Mandossian says, “As marketing professionals, it is one of our core responsibilities to measure our success. Right?

My colleague and friend, John Reese, once taught me that Internet marketers only need to measure two things:  YES or NO? and MORE or LESS?  I now call these two measurements the core duality metrics.

Pretty simple, eh?  Uh … not so much”.

Fuzzy Metrics Lead to Problems – Not Profits

Alex Mandossian’s Blog

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