MarketingSherpa has released a case study entitled “E-commerce Email Relevance: 10% more revenue from 3 personalization tactics”.

Adam T. Sutton says, “Every email marketer wants to increase relevance, whether through timing, content or segmentation. The e-commerce marketers in this article push for one-to-one relevance. They send personalized content to individual subscribers and get great results.

We describe three tactics that increased revenue by more than 10% across the company’s campaigns. You’ll see how the marketers weaved each tactic — such as customized display ads and abandoned cart follow-ups — into the strategy and their results”.

E-commerce Email Relevance: 10% more revenue from 3 personalization tactics

MarketingSherpa

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