IBM is hosting a webinar on Wednesday, August 8 at 1.00 pm EST.

The IBM team says, “Marketers from top-performing companies are driving the customer experience, adopting new technologies, and keeping pace with the growth of new channels. How do you compare?

Too often, marketing groups have been operating in silos, and their disconnected marketing programs have created poor customer experiences and missed opportunities to improve marketing results. Yet, IBM’s most recent global marketing survey – updated for 2012 with input from hundreds of marketing organizations – shows that top performing marketing organizations are much more likely to be proactive leaders in managing the customer experience. Learn how top-performers are leading the coordination of the customer experience across all channels, adopting new marketing technologies and collaborating with IT.

Join us for:

  • Results from the State of Marketing 2012 – IBM’s Global Survey of Marketers
  • Case studies of companies bringing together digital and cross-channel marketing
  • How the most recent release of IBM’s enterprise marketing management suite makes it practical for you to bring together digital and cross-channel marketing”.

Webinar Details

Organizer: IBM

Key persons: Akin Arikan, Author and Interactive Marketing Evangelist, Enterprise Marketing Management, IBM & Chris Wright, Senior Product Strategist – Enterprise Marketing Management, IBM

Topic: Bringing Together Digital and Cross-channel Marketing

Day/Date: Wednesday, August 8

Time: 4.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Bringing Together Digital and Cross-channel Marketing’ Webinar

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